Innovation at Every Step
Technology is a crucial component of our operations across our organization, including customer engagement, supply chain and post order fulfilment, retail store operations and internal business functions. Through our technology led research and development initiatives, we seek to deliver better customer experiences.
Customer Experience
Virtual Try-On
Our virtual try-on uses AR to let you see how frames look on your face in real time—no mirrors or physical trials needed.
Omnichannel Buying Experience
Omnichannel retail strategy integrates online and offline shopping experiences for an uninterrupted consumer journey
Eye Test Access
Remote Eye Check
Remote Optometry
Self Screening
Self Eye Test
Store Operations
Store Operations
Through technology, we have enabled customers to complete the entire purchase experience at a location of their choice across online channels, in store or at home, while enjoying a consistent shopping experience. Our store inventory is integrated with our online inventory to provide customers with an integrated shopping experience. We have digitized multiple aspects of the in-store customer journey, including implementing a queue management system, integrating store inventory with our online platform to enable in-store digital browsing.
Geo Analytics
